New Balance Black Friday runners with wide-fit options
A shoe that's the right length but too narrow will pinch across the widest part of the foot long before it looks worn out, and a growing child won't always say something's uncomfortable until it's rubbing raw. New Balance's wide-fit styles give a genuine option rather than just sizing up a half size and hoping the extra length makes up for the width. For everyday school wear rather than sport, our school shoes sale is the better starting point.
Standard or wide: why width matters as much as length
If you're not sure whether standard or wide is the right call, the Fit Squad can measure both feet properly and tell you rather than guess from a size chart, especially if one foot runs noticeably wider than the other, which is more common than most parents expect. It's a five-minute job that saves a term of sore feet and a lot of complaining on the walk home. The ASICS Black Friday range is another strong running option, and the full Black Friday shop covers the rest of what's on markdown this year.
