From day one, our mission has been to put the best-fitting shoes on the feet of Australian children at family-friendly prices. Over 30 years on, we remain true to this mission. Only now we deliver it with greater industry knowledge, a larger range of shoes, and even better value from any one of our 71 locations across Australia, including our Myer Concession stores.
Shoes & Sox filled a specific need for professionally fitted children’s shoes when it opened its first store in 1987 at Westfield Chatswood. Word-of-mouth spread fast (even pre-social media days) and our customer base grew quickly as people everywhere wanted the best for their kid’s feet.
More stores opened, and then in 1996, Shoes & Sox opened its first Melbourne store in the Malvern Central Shopping Centre. This meant taking our operations to a new level if we were to guarantee a consistent approach and level of professional fitting no matter which store you visited.
We then committed to opening new stores in areas that were under-serviced for professionally fitted children’s shoes. Our range continued to develop and our buying power improved with scale, allowing us to pass on even better value to our customers. In 2010, we celebrated our 20th store opening at Westfield Carindale in Queensland.
In 2016, we partnered with Myer to launch Shoes & Sox Concession Stores in over 40 Myer stores across Australia.
Today, we continue to deliver on that original mission to provide professionally fitted children’s shoes from around the world at great prices for Australian families.
Shoes & Sox remains family-owned with the 2nd generation of family members now joining the team of over 200 people, including a number of long-standing members who have come to form part of the Shoes & Sox family over these many years. This helps us operate with both contemporary corporate management processes guided by traditional family business values.
Footwear plays a huge role in a child’s overall healthcare. That’s why we go to great lengths (and widths) to ensure each child gets the right shoe with the perfect fit for their feet and stage of development, every time. Our Kids Fit Consultants have extensive training and experience in the development of children’s feet and shoe fitting to guarantee a perfect fit.
All our team members have undergone an intense 3 months of training under the guidance of an experienced senior Kids Fit Consultant, where they learn key fundamentals through one on one practical training and theoretical practice. Not only do we teach how to expertly fit a child’s foot, but we also train our fitters on foot development, growing stages, what shoes are beneficial for what purpose, and how to address common foot problems.
After the initial 3 months of training, we ensure an experienced fit consultant is always overseeing our new fitters for 6 months, to guarantee the right fit is walking out of the door.
This ensures a professional Kids Fit Consultant, who understands the anatomy of a child’s growing foot, is in-store to match your child’s unique feet to the latest styles from around the world.
With a range of shoes to choose from, and with half sizes and widths available, we are confident that you will love your new shoes. We stand behind our in-store fit service and it’s our mission to get it right, every time. If you feel like you haven’t received 100% the perfect fit, please head back in store for a complimentary fit check within one month of your purchase.
We stock possibly the largest range of children’s shoes in Australia. As Australia’s No.1 children’s retailer for Clarks, Shoes & Sox is the place to go for school, sports and fashion shoes. You’ll also find many other Australian brands including Harrison, Walnut Melbourne, Old Soles and Roc. International brands include Crocs, Skechers, Converse and Bobux, plus all the major sports brands including Asics, Nike, New Balance and Adidas.
We also carry our own brands of fashion shoes, Kicks, Ciao and Candy, and are the exclusive stockists of kids shoes from international brands Pablosky and Papaya in Australia.
In 2013, we created our 24th outlet, the Shoes & Sox online store, to service all those families who don’t live within easy proximity to a Shoes & Sox store. Now everyone can have access to great kid’s shoes and have them delivered to their door – no matter where they live in Australia.
Ultimately, our story is about helping as many Australian families as possible to access our knowledge, range and value, and ensure their kids get off to a healthy start in life too, with correctly fitting shoes. We continue this mission with genuine joy for what we do.